How Google Builds Its Maps

Interesting article from The Atlantic

“The secret to this success isn’t, as you might expect, Google’s facility with data, but rather its willingness to commit humans to combining and cleaning data about the physical world”.


“ Your location is the current that makes Google’s giant geodata machine run. They’ve built this whole playground as an elaborate lure for you. As good and smart and useful as it is, good luck resisting taking the bait”.

The image is from the work of Canadian artist Jon Rafman. He uses the alignment errors in Google Earth as the foundation of his work. You can see more of his stuff here

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